Customer review analysis
Customer review analysis Author BALAKRISHNAN C Customer Review Analysis 1 Introduction Customer reviews are a goldmine of insights for businesses. They reflect real user experiences, preferences, and pain points. By analyzing these reviews, companies can uncover patterns in customer satisfaction, identify areas for improvement, and even discover new opportunities for product or service innovation. In this analysis, we apply text mining techniques to extract meaningful insights from customer feedback. This helps transform raw opinions into actionable intelligence. 2. Data Pre-Processing Customer reviews are typically unstructured—full of varied language, slang, and inconsistencies. To make sense of them, we first convert this raw text into a structured format. This step is crucial because it allows us to apply statistical and computational methods to extract patterns. We begin by loading the review data and preparing it for analysis. services <- read.csv ( "D:/IBA/M...